Every Friday, we make it our business to find an especially interesting compensation/reward oriented blog post from the past week from somewhere outside the Cafe, and highlight it here. This week we point you to a post by Paul Hebert, author of Incentive Intelligence, who challenges us to take a hard look at our service anniversary award programs.
Paul's post includes a link to a column he wrote on this topic for Incentive Magazine: I think some of the points he makes there are particularly relevant:
Service anniversary programs were designed to reward longevity at a company with increasing award values as the employee's "time in the saddle" increased. At five years, you get a clock. At 10 years, you get a much, much better clock. And at 25 years you get a much smaller, but more valuable clock—the gold watch. (Heck, even the IRS recognizes service anniversary programs and gives a tax break for them. But I've never real keen on things that the IRS endorses, as they don't scream innovation in my book.)
Service anniversary programs were designed in a different time and for a different audience. Boomers and their predecessors were happy when things didn't change. But Millennials are different. They were raised in a hyper-connected world where multi-tasking was a norm. They have seen changes in technology that far outstrip anything that came before. They have watched their parents, who stayed with companies under the guise of loyalty, get laid off and deal with unemployment. In the mind of a Millennial, change is SOP—standard operating procedure. Gen Y believes that staying in one place is the same as going backward. And, therefore, rewarding a Millennial for not changing is an insult.
We shouldn't measure time: We should measure change.
As Paul says, rewarding employees for time is wrong; we need to reward them for growth - particularly in the fast-changing landscape that our organizations must now compete in.
Click over and read the rest of the post. And if you are not already subscribed to Incentive Intelligence, get that done as well.
Have a great weekend!
Recent Comments