According to a recent article in the Wall Street Journal, AIG Pay Plan: Rank and Rile, American International Group, Inc. (AIG), is launching a forced distribution system for it's employees' variable pay plan. The company, a TARP recipient who was harshly criticized by the Pay Czar for last year's retention bonuses paid to it's staff, is struggling to repay more than $90 billion dollars in taxpayer loans.
AIG's CEO, Robert Benmousche utilized this kind of system when he was the CEO of MetLife Inc. from 1998 to 2006. His strategy now is to "pay the best people for their performance." In town hall meetings with employees over the past few months, he's told employees that he wants them to be paid competitively and fairly for their work. "We ought to have enough flexibility to make sure that if you shoot the lights out in a given year, we have enough variability to give you a big increase for that year," he declared in 2009.
In a recent interview, he continued by explaining that the company also needs to "better differentiate performance in order to show the American public we are not just giving money away." General Electric Co. under its' infamous former CEO, Jack Welch, implemented a forced distribution system designed to weed out under-performing employees over time.
Forced distribution systems tend to be loved by accountants for their ability to control costs, and hated by HR and compensation professionals because they destroy morale, further sabotage employee's trust in management, and mock meaningful compensation systems.
Ravin Jesuthasan, leader of the talent-management consulting practice for Towers Watson, says a forced ranking system can change a corporate culture and "help drive consistency across large organizations. He believes the approach can help in turnaround situations by helping to foster more accountability, but could be risky if "not communicated well or if links to consequences like compensation and employment are not properly thought through."
As we know all too well from experience, most of these plans are poorly communicated, leaving the line supervisor with no one to blame but higher-up management. Of course, that message is communicated directly to the employee to justify the zero increase in pay and poor performance rating.
This kind of forced distribution is particularly troubling when a defined "business unit" is consistently well-managed, high-performing in comparison to others, or of a smaller size. That's when this forced distribution system can produce disastrous results in terms of employee engagement and retention.
Under AIG's proposed plan, thousands of employees will be rated on a scale of 1 to 4 based on their performance relative to their peers, with their variable compensation determined by their rank. The top 10% of performers will receive "far more relative to their peers." Approximately 20% of the employees will be rated a "2," and 50% will be rated as a "3." Employees who rate as a "2" or "3" are expected to have performed "well or within expectations" and will receive commensurate variable compensation.
The bottom group of the "4" level ranking will be assigned to 20% of eligible employees, who will then receive lower levels of variable pay. These employees are not expected to be asked to leave the organization upon receipt of the lowest level for rating performance.
Years ago when I worked in HR for a mortgage bank owned by Ford Motor Company, we used a forced distribution rating for evaluating performance and assigning merit pay increases. While I'm sure it did control costs, it was a nightmare from a HR perspective. I'll never forget managers struggling with assigning a false rating to an employee, particularly when they deserved a higher ranking. Not only did the employee receive a fake rating, it went into their personnel file and resulted in either a reduced or no increase in pay. The next chance the employee would have to change their performance rating would be in a year hence.
As an employee on the short end of that stick, I wouldn't have put up with it; that's for sure!
One of my recent CC posts was on the topic of how the world of work will change in 2010 and beyond....full of lofty, more idealistic ideas about empowered employers who actually treat employees as adults, with dignity and respect. Who puts up with this kind of garbage in 2010?
I realize that AIG is in deep financial straits requiring extraordinary efforts in the short-term to save the company. Given that fact, maybe use of a forced distribution system is necessary to control costs and appease Kenneth Feinberg and the Feds. But it sure doesn't sound like a good idea over the long-term.
I expect that AIG will find itself in the troubling position of not being able to attract quality employees down the road when the labor market recovers. And you guessed it, then they'll have to pay above market rates in order to secure talent for the organization. I wonder if the executive team has a longer horizon built into their variable pay plans for controlling compensation expenses....and who will get the short end of the stick in that group? Wanna make a bet?
Becky Regan is the founder and President of Regan HR, Inc., a human resources consulting firm specializing in compensation consulting for California employers and purveyor of online HR products. A former Corporate Human Resources Director (10,000+ employees) with more than 25 years of HR work experience in many industries, her team works with private, public and non-profit clients. Becky is passionate about designing HR programs and compensation plans that build organizations.
Flickr photo courtesy of csftonline.
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