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Great article Jacque! It is indeed seem as a challenge for leaders to "manage" creative people, sometimes marginalized and labeled "high maintenance" due to the amount to attention they need.

But you know what? For one it’s definitely not for every company, and second it pays off considerably to have such individuals in your team if you organization has a nurturing culture.

They can't all be innovative genius, but if you get the right people they can certainly "contaminate" the rest of the staff to step up the game – and which company doesn’t want this problem?!

Here are two recent articles worth reading on the subject:



Thanks Vidal. There are so many articles now about how to interview to make sure a person will "fit" the culture of a company. Well . . . . that's true you want to have people that "fit" --- but you need some (not a lot) of people that will "stir the pot". To shake things up, bring in new ideas, challenge the status quo. The problem is that these people really can be high maintance. BUT CEOs seem to think innovation/creativity is really critical now. So . . . .

Jacque - Creativity is an interesting phenomenon, and can mean different things to different people. It can be difficult to identify, and is many times a concealed attribute. I believe most of us have creative abilities, which under the right circumstances can be exercised in positive and meaningful ways.

The motivational steps you outline apply not just to demonstrably creative employees; they really apply to all employees. A work environment free of bureaucracy and politics, which provides a high degree of autonomy to work on important stuff can produce surprising results; even from those 'non-creative' individuals.

So true. I certainly didn't mean to ignore other employees and agree that we all have some degree of creativity.

Just focusing on those employees that come up with the kinds of ideas that make the bottom line jump.

Motivation is such a hot topic in my workplace. I am a manager for a group of physician recruiters. The sales cycle is long so keeping them motivated is tough. I do feel that as a manager, you must know what motivates your people because it is different of course for each person. As far as incentives go, I have found that offering "PTO" (paid time off), is a strong motivator for increasing productivity.

Thank you for your comments Catherine. Agree that motivation is different for each person.

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