Every one of us wants to be considered a trusted advisor to our leaders. But how many of us have read our company's annual report?
I think I can hear a pin drop.
It's a good thing that no one's talking, too, because our work doesn't deserve even a "meets expectations" unless we read the annual report each year. Here's what we're missing:
What the CEO has publically committed to do. Note to self: Have our employees written objectives that will roll up into this achievement? Who are the managers that are under the most pressure to deliver? Do they have the resources they need? Do they have the HR support that they need?
How the CEO and the Board talk to each other about the business. When strategy is communicated within the company what you typically hear are the headlines. These communications make you aware of the priorities, but don't imagine that you understand the strategy until you know -- and can talk about -- the reasons for the strategy.
Worried that you won't understand what the terminology and numbers in the annual report mean?
A. That's the best reason to read the report. You could use more professional confidence and savoir faire!
B. It's easy to Google anything you're fuzzy about.
C. Most companies make a real effort to talk to the general business reader in their report. It's time to become one of those, don't you think? Plus you can learn so much, especially from the bigger companies, who often provide investor education along with their announcements.
Where the company is investing for the future. Can't get your leaders to think about talent management or even HR strategy? Follow the money. You'll find a lot of the information you need in the annual report.
If the company's heading in X direction, managers need to be equipped to support that strategy. If X division is expected to be the next big thing in terms of revenue . . . Do they need more people? (Payroll and Recruiting) Will other employees want to be able to move into the division? (Policies and Salary Management) Are mergers and acquisitions on the horizon? (Planning and Staffing) Will there be greater emphasis outside of the U.S.? (HR Operations and Compensation Design)
Wondering why your ideas for X division or department are falling on deaf ears? It may be that they are not a focus for investment right now and you haven't noticed.
It's pretty straightforward, don't you think? If you're in Compensation but unaware of what's in the annual report, you really may not be doing your job as well as you could. On the other hand, if you're conversant with the annual report, odds are you're earning management trust and attention for your insights.
Margaret O'Hanlon is founder and Principal of re:Think Consulting. She'll join Ann Bares and Dan Walter of the Compensation Cafe to speak the unspoken -- Everything You Do (in Compensation) Is Communication -- in an upcoming book. Margaret brings deep expertise in compensation, career development and communications to the dialog at the Café. Before founding re:Think Consulting, she was a Principal with Towers Watson. Margaret earned her M.S. and Ed.S. in Instructional Technology at Indiana University, Bloomington. Creative writing is one of her outside passions, along with Masters Swimming.
Recent Comments