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Good points. Here's an example of why it might not be a good idea to follow the lemmings and increase salary ranges:
1)Your company (high tech) does not have a problem in hiring.
2)Your retention rate is very low.
3)Your company has a great employer brand that is very attractive compared to other companies locally
4)Your company is well-known for its career development and succession planning programs which employees say is one of the main reasons why they stay.

So why increase your salary ranges? Surveys include companies from Silicon Valley and other areas of the country that are very high paying compared to your location.

This is just one example of why Compensation must look at/consider much more data than just a survey.

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