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It's inherently very noisy data. My own heuristic (YMMV) is that if you're within +/- 5% of some targeted number, you're there.

Agree, Tony, that whatever method you use, such a tiny standard error suggests an extremely "normal" figure.

I agree with Tony as well. The goal for me is to try to get close on the market (you will never get perfect accuracy), and build the ranges from there. That should allow us the ability to satisfy that need for most people enough to get them in the door; hopefully, other things we do will make the company a great place to work so they will want to stay.

Valid point, Scott. The old axiom "the perfect is the enemy of the good" frequently applies in these cases.

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