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07/02/2015

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Suspect people are more likely to do something to avoid an immediate penalty than to win a long term advantage. Research shows that threating to remove a positive is more motivational than offering an incentive. People prize what they already have more than what they presently lack. Short term cost concerns usually outweigh long term potential future benefits. Such incentives are called loopholes by some and the penalties labeled punishments by others, all depending on relative viewpoint.

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