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Words do matter, and they often mean different things to different people. For some, "competitive" means "higher than most". How many of us have heard or read comments in an employee survey to the effect of "the company says it pays competitively, but company B pays more for the same job!"

If your published philosophy is to be "competitive", you must also clearly explain how the organization defines that word, as well as what you do to maintain that position.

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