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I'd like to think that it goes back to intent of the feedback. I am really transparent with feedback because my intent is to help. If the feedback is not received well, then it doesn't happen again unless they are my direct reports. A message is as good as it is taken. Taken defensively, it turns the intended effect into something negative. And for the love of everything that is sane, don't use the feedback sandwich technique. The message gets lost in translation.

Now if I wanted to 'put someone in their place' (goodness know who died and made me Lord and Master of all humankind), informing them anonymously works really nice.

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