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Outcome expectations from R&D workers are indeed different, Stephanie. Properly identifying a dead-end is the usual operating result of most research efforts. When accurately accomplished according to due process, it can save lives as well as halting needless waste of time, money and other resources.

The immense amounts spent identifying "failures" explains the apparently "greedy" profits required to cover those fruitless exploration investments. Very few products make it through both in vitro and in vivo testing phases. Thus, you try to avoid using a derogatory term like "failure" to identify the accurate, proper and valid documentation of a non-productive avenue of research. That's exactly what most researchers do, driven both by the commercial motive of income and (ideally) the intrinsic excitement of curiosity and hope for results that will benefit mankind and thus serve social motivations as well.

It is extremely hazardous to demand that research always be "profitable", lest you create excessive pressure to produce commercially viable products or services that backfire or cause harm. Responsibility for creating appropriate reward programs is a heavy burden.

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