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Short version: It's a good idea to have a graybeard with a well-calibrated bullsh#t detector on your staff.

A gray-haired veteran of either sex is always happy to have a handy reference article available for citation, Tony. It is much safer and more effective than pitting their personal opinion against a powerful executive's crazy idea. A statement from an outside objective authority is quite useful to back up their otherwise unsupported claim that the scent in the air comes from cow patties rather than roses.

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