Many organizations rely on pay for performance programs to help drive employee behavior. In the best cases, these schemes are designed to differentiate among performance levels, rewarding effort and results with annual merit pay increases and other annual incentives. Unfortunately, some recent data suggest that they may not be as effective as originally believed.
The results from a recent Willis Towers Watson survey suggest only 20% of organizations find that merit pay is an effective driver of individual performance, while 50% say the same of their annual incentive programs.
There is a design element to explaining the ineffectiveness of annual incentives. Looking across the report, companies do not believe that pay for performance schemes effectively differentiate performance levels. Instead, pay increases and incentives are more commonly tied to market-based wage increases and overall organization’s performance, than they are to variations in individual performances. As a result, these incentive schemes are often viewed as “a standard adjustment disguised as a pay-for-performance program.” Practically speaking, everyone gets an increase, regardless of actual performance.
Operational realities aside, there is even a more basic contradiction in terms underlying this notion of an “annual incentive.” First, incentives can be broadly defined through the following equation: “something that motivates an individual to perform an action.” We also know that for incentives to be effective, the time horizons of the “something” must match the timeframes of the action itself and the motivational drive to perform that action.
In the case of annual incentives, our new definition could be interpreted as: “something [given annually] that [annually] motivates an individual to perform an [annual] action.” Perhaps these types of pay for performance schemes might be perfectly suited for long-term projects or even jobs where there is stability in both the work and performance levels over time (especially over the course of an entire year!).
But often, work responsibilities are dynamic and performance is variable across much shorter timeframes with similarly greater fluctuations in motivation. These facts implicitly change the timeframe of the second half of the equation (the motivation to perform an action) without altering the first half (the incentive frequency).
So what do annual incentives mean at this point, especially from the perspective of the employee? What exactly is being incentivized, is it aggregate performance or a few examples of exemplary performance over the prior year? How much information is lost in connecting annual incentives to daily or monthly behavior? Most importantly, what is the motivational impact of the answers to these questions?
For differentiating performance levels, a more frequent approach to employee motivation is required above and beyond the more traditional annual incentives or pay adjustments. This is where effective rewards and recognition programs can play a strong role: catching exemplary performance as it occurs, tightly coupling the actions being performed with the incentives being given. Through these types of programs, we reset both sides of the incentive equation.
How well does an annual incentive versus recognition and reward influence your own daily or monthly performance at work?
As Globoforce’s Vice President of Client Strategy and Consulting, Derek Irvine is an internationally minded management professional with over 20 years of experience helping global companies set a higher ambition for global strategic employee recognition, leading workshops, strategy meetings and industry sessions around the world. He is the co-author of "The Power of Thanks" and his articles on fostering and managing a culture of appreciation through strategic recognition have been published in Businessweek, Workspan and HR Management. Derek splits his time between Dublin and Boston. Follow Derek on Twitter at @DerekIrvine.
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