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Darn it, now you went and spoiled our next campfire story.

Seriously, I thought this was a hugely thought-provoking topic - which I want to believe is ultimately the goal of most of these articles. Maybe it's because I've always been "radicalized" (in a positive way) about the need for communications around compensation, recognition and reward, but the content in today's article really spoke to me. Nicely done.

Right on target again, Margaret! If people are your most valuable resource, it makes good sense to craft your reinforcement rewards for maximum effectiveness. Likewise, personalizing the method of communication and delivery enhances the return on the investment.

Behavioral studies (confirmed by practical experience) prove that individuals have specific preferences for certain types of communications. Might as well use the best methods for the best results.

Suspect that the basic psych principle that normal behavior can be identified by focusing on abnormal behavior has unfortunately produced the focus on horror stories that you mentioned. Perhaps part of the issue is that people remember outrageously extreme outlier exceptions better as cautionary lessons. Rather than improve what is liked, folks rage at what is awful. Good solid positive stuff seems boring in comparison, maybe?

Very hard to say what new ideas will have a significant payoff until you test them, and you have not cited any research to support your claims.

My feeling is you have made this subject too complicated without citing any data to support your approach. You have segmented the workforce and have different communications going to different groups when the variation within a group may not support a targeted approach. You are probably going to wind up with some confusion, as different people have heard different things. Just my opinion. Interesting topic, thanks for getting us thinking a bit.

'preciate it!

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