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Strongly agree!

Herzberg long ago and some of our other distinguished academic experts who haunt our humble Cafe more recently said the same. They and other practical researchers in the field of behavioral psychology like Dan Ariely have greatly expanded our insights beyond Maslow's basic elementary preliminary findings very well, as I recall. Gerry Ledford, Jay Schuster & Pat Zingheim are other contemporaries who will probably agree with you, Ann. Even Dan Pink conceded that reality some years ago when I challenged him on the point in the Q&A session after his presentation at one of the WorldAtWork global conferences. But exaggerations and sound bites are the professional specialty of political speech writers like him.

Just remember, broad simplicity sells a lot more profitably than precise complexity. (Thanks for stimulating another Brennan's Law.)

Thanks Jim!

Agree that broad simplicity sells more profitably than precise complexity. There's also a case to be made that simplicity helps build trust better than complexity https://www.compensationcafe.com/2020/04/cafe-classic-forge-trust-through-simplicity.html

Which means, as in so many other ways, we have to do a little tightrope walking to do the right thing but still position it for acceptance.

Say, when should we begin our continuing Cafe series on Brennan's Laws (you know, one Law per post, as many posts as it takes since the set is continuing to grow)? Asking for a friend.

Yep. Both those principles do indeed overlap and simultaneously apply most of the time, Ann.

People prefer simple clear ideas over complicated convoluted complex constructs (like this sentence). KISS always applies as a rule of basic human communication.

I didn't realize we actually STARTED a Cafe series of my pithy brain farts, but it might be worthwhile, if the rest of the team agrees.

Of course, please recognize that the popularity of those short Brennan's Laws is absolute proof of the very same concepts we are discussing here. Sometimes, a short phrase so well identifies a complex series of thoughts that expanding it destroys its impact. Maybe. Like everything.

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