There is no statue of entitlement, nor is there any law guaranteeing a right to anything you want. Yet. Maybe there should be a statute of entitlement, too, because that concept seems to reflect many popular expectations. We compensation professionals have been slow to face the implications of how entitlement attitudes affect reward management practices.
Commercial advertisers are much quicker to apply practical knowledge about behavioral economic psychology than bureaucratic stuck-in-the-mud compensation managers. Note that the entitlement mindset underlies most advertising pitches. Ubiquitous TV ads promise this law firm will get you what you deserve. Your natural right of freedom to do whatever you want is broadcast every time you look around. The United Nations has declared access to internet service is a basic human right. Your entitlement to (fill in the blanks) is loudly proclaimed by every vendor of that product or service.
My least favored commercials are the ones with the background of that large green lady on the island in the harbor behind the sardonic pitch-person(s). The presenter gives a short tale of heart-breaking loss and then expresses indignation, sneering sarcastic aspersions against any insurance company too heartless to automatically provide 100% replacement cost coverage. They literally condemn any insurer who fails to issue a policy where the buyer assumes no risk. By the time the mockumercial ends, one would think that supplying exactly what was promised somehow cheats the consumer who deliberately chose it.
Forget that insurance actuaries would place an extremely high price on original-value reimbursement policy premiums, making them so expensive that no sensible comparison-shopping customer would ever pay it. No, the decision to take out a reasonably priced insurance policy with coverage for less than full original market value is considered the fault of the company that permitted it as one of its options. Every capitalistic enterprise is happy to charge you more for its most profitable product. But the priciest option doesn't get selected that often, except by the filthy rich for whom cost is irrelevant: to them, the greater the expense, the more bragging power it provides.
Normal people don't brag about paying high insurance premiums; neither do they consider actuarial statistics nor dwell on product pricing practices. They certainly do not live flagrantly like the excessively wealthy who spend without regard for costs. Regular folks are conservative about incurring regularly continuing expenses to pay for something they never expect to need. Rather than commit to the most expensive insurance protection plan, middle-class buyers will routinely select a more reasonable policy with an acceptable deductible and coverage only for the depreciated value of their product. Yet, after the fact, everyone wishes they could recover the original full cost of their purchase. Everyone includes employees, too. We are all influenced by those media-presented depictions of how we are supposed to react. Blaming the supplier for giving you a choice you later regret is a hypocritical manipulation of the ever-popular entitlement syndrome.
Perhaps a new wind is blowing. A story about a mother instructing her child how to assert his own right to stand up to peer pressure and decline to share his toys has gone viral. The implication is that entitlement has limits.
Or I could be wrong. Maybe this is just a different version of the same old same old "I have a right," drumbeat, but merely inverted into an opposition to infringement of your right to be selfish and to refuse the demands of others. Put into a compensation framework, is everyone entitled to a raise? Does the employer even have a right to deny productive workers pay increases?
One way or another, workers absorb the attitudes of their society, so employers must be prepared to deal with those cultural expectations. Professional progress is a lot easier when moving with the current rather than fighting against it.
How have you most successfully coped with the entitlement expectation?
E. James (Jim) Brennan, former Senior Associate of pay surveyor ERI, recently returned to consulting. Author of the Performance Management Workbook and veteran expert witness in executive compensation trials, Jim also serves on the Advisory Board of the Compensation and Benefits Review.
"Statue of Liberty" image by Demitrios Lazos, courtesy of Creative Commons
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